Espinoza Profiles™ Web Application Wins Global Award

FOR IMMEDIATE RELEASE

Austin, TX – May 8, 2017

Brand designer and strategist Will Mokry has secured a platinum award from the esteemed Hermes Creative Awards, a globally recognized platform celebrating excellence in marketing and communication.

The award-winning masterpiece, the Espinoza Profiles™ virtual reality web application for Espinoza Stone, Inc., has redefined the landscape of marketing tools in the quarry industry. This innovative application empowers customers to seamlessly visualize stone products by integrating provided residential and commercial building elevations. Once an elevation is selected, customers can sample the entire Espinoza Stone inventory of limestone and sandstone veneers. Moreover, users like architects and interior designers can elevate their experience by uploading their architectural renderings or project images to produce models for their clients.

Matt Torno, Marketing Director at Espinoza Stone, Inc., lauded the impact of the Visualizer App developed in collaboration with Will Mokry and Renoworks Software. He said, “The Visualizer App was a home run for us, significantly boosting customer engagement and solving a longstanding problem. It has not only streamlined our product selection process but has also contributed to increased sales for our vendors.”

Will Mokry spearheaded the application’s concept, implementation, and launch strategy, partnering with Renoworks Software in Calgary, Alberta, Canada, to bring this cutting-edge product visualization tool to life. Brad Finck, Senior Vice-President of Renoworks, acknowledged the project’s challenges, noting, “The Espinoza Stone visualizer project presented unique challenges, particularly in showcasing high-quality product visuals with complex building materials. Will Mokry’s detailed design concepts and efficient coordination with the client were instrumental in making this project successful.”

With entries from over 6,000 competitors spanning the USA, Canada, Europe, Australia, and Asia, Mokry’s submissions stood out in the annual Hermes Creative Awards, organized by the Association of Marketing and Communication Professionals (AMCP). AMCP President Ed Dalheim remarked, “AMCP seeks out individuals and companies whose talent surpasses industry standards, and Will Mokry’s work unquestionably serves as a benchmark for excellence.”

Will Mokry’s award-winning projects have garnered widespread recognition across local, state, and national print publications and the World Wide Web.