FLOWERS DAVIS

Flower Davis is a distinguished law firm headquartered in Tyler, Texas. Renowned for its exceptional legal work, the firm offers counsel in four industry-specific areas of law: insurance defense, oil and gas litigation, real estate litigation, and banking law. As such, the firm has carved a niche as a trusted partner for insurers, real estate and title companies, oil and gas enterprises, and financial service institutions. Their profound understanding of these industries enables them to offer insightful and strategic legal counsel tailored to meet the unique needs of their clients. With a comprehensive approach to legal support, Flower Davis provides expertise across more than eighteen practice areas, positioning it as a versatile powerhouse in law within Texas.

While many designers tread the well-worn path, relying on templates and surrendering to design fads, my approach is a bespoke experience crafted for each client and their audience. It wasn't a mere surface-level facelift when I embarked on the transformative journey to breathe new life into the Flowers Davis brand. It was a deep plunge into the competitive arena and the intricate tapestry of client preferences. My mission? Incorporate a narrative that would resonate with the next generation of legal service clients. I updated the brand with vibrant colors, contemporary fonts, captivating visuals, and a brand story that would seamlessly resonate with this dynamic audience.

My research unearthed invaluable information. The coveted demographic places a premium on law firms embracing corporate social responsibility, applauding those who dare to break free from tradition and present innovative legal solutions. Inclusivity, both within the workplace and user experiences, is their hallmark. Their demand is a user-friendly website with intuitive navigation, transparent information, and a responsive design. Lastly, they crave a brand presence that doesn't just stay current but peers into the future, a beacon of timeliness in the legal landscape.

User testing has validated that the new brand elements harmonize with the target audience. The revamped website, an effortlessly navigable, bold, responsive design featuring captivating visuals and thought-provoking content, not only resonates with our audience but also ignites their curiosity, driving them to seek more information and counsel.

The redesigned website received a 2023 Award of Design Excellence from Graphic Design USA magazine's 60th Annual American Design Awards, triumphing among 700 entries in the web design category and standing out from a total of 9,000 entries overall.