GenoRite Pharmacy Wins Platinum Advertising Award

FOR IMMEDIATE RELEASE

Austin, TX – January 5, 2015

Will Mokry, an accomplished brand designer and strategist based in Austin, Texas, has recently secured a platinum-level advertising award from the esteemed Hermes Creative Awards—an internationally recognized accolade.

His winning entry for GenoRite Pharmacy, aptly named “Flying High,” delves into the intricate process of medication metabolism within the body. The narrative then unfolds to demystify how pharmacogenomic testing can revolutionize the determination of optimal drug usage and dosage for individual patients, mitigating the risk of undesirable side effects. Drawing upon his extensive medical marketing experience, Mr. Mokry said, “My years in the field paved the way for grasping this highly technical subject matter. This knowledge empowered us to translate complex data into marketing and advertising materials that resonate with today’s consumers and medical practitioners.”

The Hermes Creative Awards, governed by the Association of Marketing and Communication Professionals (AMCP), is a prestigious platform recognizing outstanding achievement and service internationally in the creative services industry. According to Ed Dalheim, the President of AMCP, “AMCP seeks out companies and individuals whose talent surpasses a high standard of excellence and whose work sets a benchmark for the industry.” Mokry’s entries faced stiff competition among the 6,000 submissions hailing from the USA, Canada, Europe, Australia, and Asia.

Beyond this notable accolade, Will Mokry’s award-winning work has graced the pages of local, state, and national print publications, permeated social media networks, and left an impressionable mark on the World Wide Web. His creative prowess continues to captivate audiences across diverse platforms, solidifying his standing as a distinguished brand design and strategy figure.