J&J STONE

J&J Stone, a company that focuses on quarrying stone for dimensional building products, architectural elements like columns and balustrades, and landscaping materials, sought my expertise to expand brand reach and recognition. With my award-winning talents, I took on the responsibility of all marketing and advertising content creation, strategy, and program management.

I redesigned J&J Stone's brand identity, print materials, and internet presence in the first year. This revamp aimed to enhance its brand recognition, improve conversion rates, and ultimately grow its revenue. In the second year, I implemented a new marketing strategy across social media, e-marketing, and digital publishing to achieve these goals.

Our remarkable performance in the industry's social media engagement rates sets us apart. While the average engagement rate for the home improvement category stands at seven-tenths of a percent, I have consistently delivered a remarkable engagement rate of twenty-two percent. Moreover, our cost per engagement rate (CPE) has averaged around three cents per engagement. These exceptional results are achieved through authentic and engaging text and visuals. We introduced email marketing with a branded e-news product called The Big Dig to further bolster our efforts. This product comes in two versions: one tailored for DIY/prosumers and the other catering to professionals such as architects and landscape designers. Both editions have been overwhelmingly successful, receiving positive feedback from all customer types.

The impact of my efforts can be seen in the increased brand recognition and gross revenue for J&J Stone. As I continue to innovate for the company, we, collectively, explore new product lines to enhance the customer experience and generate additional revenue streams.

I'm also proud to share that our recent logo redesign was an Award Of Design Excellence winner at the 2020 American Graphic Design Awards. This prestigious recognition was sponsored by Graphic Design USA magazine and featured in the magazine's design annual. In 2021, the digital lookbook design (content marketing) was recognized with an Award Of Design Excellence by GDUSA and featured in that year's web design annual.