Magic Water Systems Houston Wins Gold At National Creative Competition
Will Mokry Creative, LLC., an Austin, Texas-based graphic design company, wins double gold awards from the prestigious, internationally recognized Hermes Creative Awards.
The winning entries for Magic Water Systems LLC of Houston, Texas, include a new brand identity and custom website. The client wanted to expand their customer base to Houston’s northern suburbs and knew their dated materials weren’t going to cut it. Our experience with the younger, more affluent suburban marketplace gave us an edge. So we got to work developing new personas. New personas and industry-specific research, among other facets, drove creativity. The fresh, vibrant, and decidedly upscale branding has catapulted the company to where they want to be in their market. “Will Mokry Creative has been a valuable influence on our overall branding,” said Robert Grossman, President, Magic Water Systems. Mr. Grossman further explains, “The new brand design enables us to differentiate ourselves within an industry chock full of sameness and marketing status quo. The use of crisp colors, bright visuals, and touchpoints based on true science has improved our brand equity exponentially,” he said.
The firm’s entries were among over 6,000 from the USA, Canada, Europe, Australia, and Asia. The Hermes Creative Awards is the annual competition of the Association of Marketing and Communication Professionals (AMCP). The international organization oversees awards and recognition programs rewarding outstanding achievement and service to the creative services industry. According to Ed Dalheim, President, “AMCP looks for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.”
Will Mokry Creative’s award-winning design has been featured in local, state, and national print publications, across the World Wide Web, and on several social media channels like Facebook®, Instagram®, and Twitter®.
Click or tap the image below to see the winning work.