an intuitive
& realized
brand experience
Intuitive experience refers to the emotional and psychological response that a brand evokes in its customers or audience. It is the feeling customers have when they interact with a brand, whether through its products, services, or marketing materials. Intuitive experience is often shaped by a brand's design, including its visual identity, tone of voice, and overall aesthetic.
Realized experience, on the other hand, refers to customers' actual interactions with a brand. It encompasses all the touchpoints a customer has with a brand, specifically the overall user experience.
Intuitive and realized experiences are critical to building a solid brand. A brand's design is carefully crafted to evoke emotions and create a robust, intuitive experience. At the same time, it should also be functional and effective in delivering a seamless realized experience across all touchpoints.
a design thinking approach
to the creative
The principles of design thinking emphasize the importance of empathy, creativity, experimentation, and iteration to create practical and innovative solutions. This approach encourages a collaborative, iterative process that centers on understanding the user's needs and perspectives to create effective solutions.
Design thinking can lead to a more effective and engaging brand identity when applied to brand design. By understanding the user's needs and preferences, Will Mokry can create a brand that resonates with its target audience. Through the iterative process of prototyping and testing, I can refine the brand identity to ensure that it effectively communicates the brand's values and personality. Design thinking also allows me to consider various touchpoints and channels, such as web interactive, print, and content platforms, to create a cohesive and consistent brand experience. By applying design thinking principles to brand design, clients can create aesthetically pleasing and meaningful brands for their customers, leading to increased brand loyalty and customer satisfaction.
an epic Journey:
Launching A New identity
Will Mokry's approach to brand creative uncovers a comprehensive understanding of a client's business, target audience, and competitive landscape. It then follows with the development of a unique brand identity that resonates with the defined target audience, using a human-centered approach, as well as differentiating the client from its competitors.
discovery
In the discovery phase, I research to understand the client's business objectives, target audience, and competitive landscape. Discovery involves reviewing an existing brand, if any, analyzing customer data, and conducting market research to identify key insights.
strategy
Based on the insights gathered during the discovery phase, Will Mokry develops a brand strategy that defines the brand's positioning, personality, and messaging. This involves identifying the brand's unique selling proposition (USP) and developing key messages that resonate with the target audience.
defined identity
In the identity phase, I collaborate with the client to design a visual identity that reflects the brand's personality and messaging. This phase includes creating a logo, color palette, typography, and other visual elements consistent with the brand's positioning.
brand guidelines
Once the brand identity is approved, Will Mokry creates guidelines defining logo usage, typography, color, imagery, and tone of voice. These guidelines ensure that the new brand identity is consistent and effectively communicates the brand's messaging and personality.
implementation
Finally, together we implement the new brand identity across all channels, including marketing materials, website design, social media, and other touchpoints.
Discover how branding built with design thinking can enhance the customer experience, grow brand recognition, and ignite business growth. Begin your epic journey today.